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Aggregated Data for Geo-targeting and Analysis

It’s that time of year again – time to prepare for the open enrollment season. If you provide an individual health insurance product, we have the right data to help you find the right prospects for your offer. Use any of the indices below – or a combination – to build your targeted prospect lists.

Health Insurance Direct Pay Index – Identifies potential prospects between the ages of 18-64 who purchase their insurance directly, and are not covered by employer/union sponsored insurance or a government program

Individual Health Insurance Responder Index – Find individuals aged 18-64 most likely to respond to health insurance offers, such as “Request a Quote”, for comprehensive health insurance policies

Uninsured Index – Identify potential prospects aged 18-64, who have no health insurance coverage of any type

Health Insurance Subsidy Indicator – Find consumers who might meet the requirements to qualify for subsidies toward their purchase of health insurance. Identify households likely to be eligible for Medicaid, for reduced cost sharing, and premium tax credits or premium tax credits only

Engagement and Influence Indices – Find individuals between the ages of 18-64 who are more likely to engage with their insurer, or whom you might influence to purchase your product, join your program or change behavior

Health Insurance Communications Preference Indices – Understand which channels individuals prefer to interact with you along the lifecycle

Healthy Behavior Change Indices – Identify individuals who are more likely to develop or sustain a healthier lifestyle

Dental/Vision Indices – Target individuals most likely to buy dental or vision insurance plans to supplement their insurance

Contact Us
Our experienced data staff will help you choose the right data for enrollment offers. They will match your objectives with the right data to successfully meet your requirements. Call 866-ASK-4KBM to learn more, or email info@kbmg.com.

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