The LIVING Well Silver Database examines the attitudes of Medicare-eligible consumers toward health and wellness. Like the original LIVING Well Database introduced in 2007, it was jointly developed using The Futures Company’s Preventive Health and Wellness Report, along with demographic, lifestyle, ailment and transactional data from our AmeriLINK database.

LIVING Well Silver is scored on every U.S. adult aged 64+ – not household, or block group – so that you can precisely target the individual you seek to influence. This data helps you to:

• Show people how to integrate healthy behavior into their daily lives
• Offer support to address lifestyle changes
• Understand how consumers use health information sources
• Improve the member experience through better targeting and messaging

LIVING Well Silver divides the Medicare-eligible population into six segments identifying health attitudes from highly aware and engaged to feeling out of control and giving up. These insights help you improve communications and programs by speaking to specific attitudes, barriers and motivations to good health

Improve Member Engagement with Living Well Silver
Use LIVING Well Silver in your acquisition strategies and to improve member engagement programs that encourage healthier behavior among Medicare eligibles. This valuable insight will help you drive down healthcare costs, improve retention and achieve positive health outcomes. Call 866-ASK-4KBM to learn more, or email sales@kbmg.com