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Being relevant to your customers boosts revenue

Find Prospects Who Spend
Income alone does not provide a complete picture of a household’s ability to spend. To select the right prospects for your offer, you need to know how much money remains for discretionary spending after expenses and savings.

Spendex from Analytics-IQ lets you target individuals, who will actually open their wallets and spend.

The Spendex index is a powerful predictor of discretionary spending. In the example to the right, Spendex not only estimates total annual household discretionary spending of $18,255, but also provides the expected spending amounts by 12 categories.

Try It Yourself

Call 866-ASK-4KBM or sales@kbmg.com today to find out more about Spendex, and ask about our testing options.

Spendex Category Amount
Apparel $2,042
Dine Out $3,096
Donations $2,022
Education $1,270
Entertainment $3,240
Home Furnishings $1,899
Personal $689
Reading $133
Travel $1,933
Travel – Cruise $321
Travel – Domestic $958
Travel – International $652

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