Data drives marketing. That’s a no brainer.
The more you know about your customers and prospects, the easier it is to
engage them with relevant messaging and offers. Your messaging will resonate
more with consumers if you know these facts before you create your next
campaign:
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Exact age
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Ethnicity, language spoken and religion
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Families with children
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Charitable donors
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Interests and lifestyles
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Insurance responder
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Buying behavior
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Gender
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Mail order responsiveness
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Net worth
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Estimated income
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And the list goes on...
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The AmeriLINK® consumer-marketing
database offers hundreds of selects including demographic, lifestyle, buying
behavior, automotive, financial, health, insurance and attitudinal variables
enabling you to:
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Verify data
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Enhance your customer/prospect file
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Produce models, segmentations and best customer profiles
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Refine messaging and offers
Call Us
AmeriLINK data insights help you improve the consumer experience, inspire creative and enable analytical breakthroughs. Call
866-ASK-4KBM to learn more, or email sales@kbmg.com
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