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Interests drive discretionary income purchases

From Fashion and Fitness to Scrapbooking and Sports to Wines and Woodworking, consumers have their unique interests and hobbies that translate into buying behavior. With these insights, you can reach them on a more personal level with offers they want.


Our AmeriLINK® Interests Database is a robust source of insight into consumers’ lifestyle-base purchase behavior. Compiled from the largest collection of detailed surveys and product registrations available, the AmeriLINK Interests Database is the premier source of consumer lifestyles. With 200+ available categories on how Americans spend their leisure time, this database helps you target your offers more effectively.


Combining these interests can give you an even more finely targeted group of prospects. For example, select people who own pets and are charitable donors to reach consumers likely to respond to fundraising requests focused on animal well-being.

5,000 names free with purchase of 5,000 or more names
New customers who purchase 5,000 or more names by May 20th will receive 5,000 names FREE from our AmeriLINK Interests Database. Call 866-ASK4KBM (275-4526) or email sales@kbmg.com for details.

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