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866-ASK4KBM (275-4526)

GENERATIONS 2.0 is an individual-level segmentation system that clusters the U.S. population into generations based on the eras that influenced their views of the world and impacted their opinions, shopping habits, values and attitudes.

Driven by our AmeriLINK® database with the most accurate age data available, Generations 2.0 classifies individual consumers into one of five age-based groups and into 36 clusters based on common purchasing power and behavior, lifestyle choices, life stage, demographic attributes, socioeconomic status and attitudes:

  • Seniors
  • Leading Boomers
  • Trailing Boomers
  • Gen Xers
  • Millennials

To deliver even broader insights, we also appended lifestyle data from a nationally renowned survey of American consumers providing a detailed view of their media choices, demographics, lifestyles and attitudes, and usage of over 6,500 products in nearly 600 categories.

Generations 2.0 is available for profiling, list rental, enhancement or licensed install and is the ideal segmentation system for marketers trying to manage the entire marketing mix.

Get a free Customer Profile
Contact us by June 24 and we’ll profile your customers for free (a $500 value) so you can target the right prospect audience. Contact us at 866-ASK4KBM (275-4526) or email sales@kbmg.com for details.

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