Open
enrollment starts November 1st and that means it is time to start your
preparations. If you provide an individual health insurance product,
we have the data to help you find the right prospects for your offer and our
experienced staff is ready to consult with you. Use any of the indices below
– or a combination – to build your targeted prospect lists.
-
Health Insurance Direct Pay Index – Identifies potential
prospects between the ages of 18-64 who purchase their insurance directly, and
are not covered by employer/union sponsored insurance or a government program
-
Individual Health Insurance Responder Index – Find
individuals aged 18-64 most likely to respond to health insurance offers, such
as “Request a Quote”, for comprehensive health insurance policies
-
Health Care Premium Tolerance Index – Understand which
consumers are sensitive to costs to help drive product development, pricing,
and messaging
-
Uninsured Index – Identify potential prospects aged
18-64, who have no health insurance coverage of any type
-
Health Insurance Subsidy Indicator – Find consumers who
might meet the requirements to qualify for subsidies toward their purchase of
health insurance. Identify households likely to be eligible for Medicaid, for
reduced cost sharing, and premium tax credits or premium tax credits only
-
Engagement and Influence Indices – Find individuals
between the ages of 18-64 who are more likely to engage with their insurer, or
whom you might influence to purchase your product, join your program or change
behavior
-
Health Insurance Communications Preference Indices –
Understand which channels individuals prefer to interact with you along the
lifecycle
-
Healthy Behavior Change Indices – Identify individuals
who are more likely to develop or sustain a healthier lifestyle
-
Dental/Vision Indices – Target individuals most likely
to buy dental or vision insurance plans to supplement their insurance
Contact Us
KBM Group has the data and the expertise to make this open enrollment season
your most profitable yet. Our specialty data can be leveraged for direct
mail, email or other digital channels. Call 972-664-3641
to learn more, or email info@kbmg.com
for details. |
