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KBM Group
On Demand Targeting Suite
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Fast, Automated & Focused Prospect Targeting

Age 65 is no longer the magic number for developing year-round Medicare AEP engagement strategies. With more seniors staying in the workplace beyond retirement age, reaching the right audience at the right time is more challenging than ever. Use our advanced healthcare indices to build insurance selection propensities, healthcare attitudes and channel preferences into your AEP strategies in 2019 and beyond. We can help you target the right person with the right message at the right time throughout your campaigns.

  • Late to Medicare Index – Identify seniors aged 65 and over who are most likely to continue working, possibly delaying Medicare enrollment
  • Medicare Supplement Buyer Index – Find prospects who are most likely to purchase Medicare Supplement insurance
  • Medicare Advantage Percentage – Get the percentage of seniors enrolled in a Medicare Advantage plan within your target counties
  • Senior Insurance Responder Index – Identify seniors more likely to respond to insurance offers for Medicare Advantage and/or Medicare Supplement policies
  • Dental/Vision Indices – Target seniors most likely to buy dental or vision insurance plans to supplement their Medicare insurance
  • Engagement and Influence Indices – Find seniors who are more likely to engage with their insurer, or whom you might influence to purchase your product, join your program or change behavior

Get Started Now
Find the right data products to make your 2019 Medicare Annual Open Enrollment period the most profitable yet. Use our specialty data for direct mail, email, digital channels and more. Call 844-699-9948 to learn more, or email sales@kbmg.com for complete details.

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