February 14, 2011; Brewster, NY: Macromark, Inc. announced today that long-time industry professional, Rick Sarli has joined the organization and will immediately take on the role of company Controller.

 Sarli’s previous position had been with Direct Media where for 15 years, he served in various capacities, including Chief Financial Officer, Controller and Chief Operating Officer. He held these positions while the firm was a private entity and during the years it was acquired by public companies Acxiom and InfoUSA. While with Direct Media, he set fiscal policy and oversaw an accounting department that processed transactions totaling more than $300,000,000 annually.

 Macromark CEO, Dave Klein states, “There aren’t too many individuals who have as strong a financial background, as well as the direct marketing expertise that Rick has. All of us at Macromark are thrilled that someone with such experience has joined our organization”.

 Sarli will be responsible for coordinating, planning, and reporting on all of Macromark’s financial activities; as well as providing key input on new strategic alliances and partnerships.

 In addition, Sarli will help integrate systems involving all of the firm’s multi-channel core competencies and initiatives. Klein adds, “We help our clients grow their businesses through direct mail, interactive marketing, print ads and telemarketing acquisition programs. The reporting and accounting disciplines are different for each channel so to better serve our clients, Rick will build and implement common metrics and procedures across all channels”.

 He holds a B.S. in Business Administration/Accounting from York College and is an active CPA in both New York and Pennsylvania

About Macromark
Macromark, Inc. is a leading, highly reputable and progressive acquisition, retention and monetization media company. Relying on its experienced sales organization, aggressive marketing efforts and cutting edge IT support, Macromark will acquire new customers for you at the lowest possible cost and will maximize the revenue potential of your most valuable asset, your customer file. The company also provides key e-commerce, print media, insert media and database marketing services. Today, Macromark is recognized as one of the industry’s fastest-growing direct marketing companies with over 300 consumer and business-to-business clients, in the US, Canada and Internationally.